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Case study · Painting · Gilbert, AZ · Custom design

Executive Painting: a custom site that talks to homeowners and businesses.

A painting company that does homes and commercial work had an 8-page GoDaddy site with no city pages. We designed a custom site around their two kinds of customers.

  • 8 → 37Pages on the site
  • 0 → 16City pages
  • 89 → 100Accessibility score
  • 3.7 MB → 0.4 MBHome page size

Pages counted from the old sitemap and the new build. Accessibility and page size: Google Lighthouse, phone settings, home page, median of 3 runs, measured 2026-10-12. Speed score: 89 on the old home page, 99 on the new one.

The problem

One site, two very different customers.

Homeowners want a free estimate and to see that the crew is careful. Property managers and HOAs want a bid, proof they can handle bigger jobs, and a way to send details. The old site was quick to load, but with 8 pages and no city pages it had little to show Google, and it gave both groups the same short path.

What we built

A custom design, built on our engine.

  • Two paths from the first screen: a free estimate for homeowners, a bid request for businesses
  • Separate homeowner and commercial sections, each with its own services
  • A commercial bid form (company, property type, size, timeline), marked [Commercial] in their inbox
  • A page for every service and for 16 cities around the Phoenix metro
  • Their own logo colors and real job photos throughout
  • Their warranty and license front and center
The old Executive Painting site on GoDaddy Website Builder
Before: the GoDaddy home page
New Executive Painting home page with separate paths for homeowners and businesses
After: the new home page

What's next

Results we'll add after launch.

Once the new site is live on their domain, we will track Google clicks and positions, residential and commercial quote requests, and calls, and add them here.

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